"If artistic quality depended on exalted subject matter, the commercial artist, as well as the advertising agency and advertiser, would be in a bad way. For years I have worked with light bulb manufacturers, cigar makers, distillers and others whose products are not visually unusual. A light bulb is almost as commonplace as an apple, but if I fail to make a package or an advertisement for light bulbs that is lively and original, it will not be the light bulb that is at fault."

-Paul Rand